Missoni for Target: Fall 2011

In the wake of collaboration with the likes of fashion superstars like Proenza Schouler and Rodarte, Target has announced it’s newest collaborative collection with Italian family-owned fashion house, Missoni. Five years since it’s launch Target’s ‘Go International’ design collaborations have truly been a game changer in creating accessible design.

According to Vogue.com, the Italian fashion and textiles house will launch a 400+ piece collection for Target this fall – available September 13 through October 22 – prices ranging from $2.99 to $599.99, with most pieces under $40! The collection will include clothing for men, women, and kids’ + housewares all in Missoni’s signature swirls, zig zags, and near-hallucinogenic florals.

“Our collection for Target embodies Missoni’s values of family, color and quality,” said creative director Angela Missoni. “It has been a fantastic experience translating our aesthetic into an affordable line, one we are eager to share with families across the United States.” “The Missoni family has established one of the world’s most creative brands, and together we’ve created a collection that will have guests lining up outside their local Target in anticipation,” said Kathee Tesija, executive vice president of merchandising, Target. “Our collection with Missoni offers more than 400 compelling products for every aspect of guests’ busy lives, all at incredible prices, and provides Target with a unique point of differentiation for the fall season.”

sources: Vogue.com, Target, Racked

COMING TOMORROW: Another home-run collaboration for Missoni – hint: it’s a superstar of the stroller-world!