If you’re anything like me you’ve watched the first Sex & the City movie a time or two (okay, more like ten or twenty)… so you’ll remember the scene in which Carrie asks Jennifer Hudson’s character Louise how a girl sharing a one bedroom with four other people can afford a Louis Vuitton Denim Patchwork Bowly bag (MSRP around $1,500). The answer of course? It’s rented! The now well-known Bag, Borrow, or Steal is giving pocketbook-conscious fashionistas the ability to rent designer bags and accessories at a fraction of the cost of owning them.
One of the biggest challenges in keeping your bump stylish throughout pregnancy is maintaining a wardrobe that grows as quickly as your belly. Although there are many methods to achieve this it’s arguably difficult to do without spending a fortune. What if you could have the maternity wardrobe of your dreams at a fraction of the cost? New start-up company Belli Ella plans to to just that by translating the Bag, Borrow, or Steal model to the world of maternity clothing.
The initial subscription plan as listed here is $50 a month for 6 pieces. You start by hand picking the items you would like to receive and then can send them back to exchange as you need new sizes or simply would like new styles. Read more about how they got the idea here on their blog!
Here’s a pitch from Matt, one of the founders of the company on Jason Calacanis’ web show “This Week in Startups”.
I think this has the potential to be a fabulous resource for mamas-to-be and I’m excited to watch Belli Ella grow. Any initial thoughts or reactions? I’d love to hear your feedback!
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